It has worked with Milla Jovovich and Lizzie Jagger in the past, but could Scarlett Johansson be Mango's most high-profile celebrity model to date?
The Lost In Translation actress, who took over from Penelope Cruz as the face of the High Street label earlier this year, has posed in a series of stunning images to promote the Spanish store's new collection.
Taken by famed fashion photographer Mario Sorrenti, they show the 24-year-old with short peroxide blonde hair, smouldering against a graffiti-covered wall.
The shoot sees her wear pieces from an Eighties-inspired collection, including T-shirt dresses, embellished miniskirts and polished tailoring, flaunting her famous curves to their full potential.
The images show a moodier, more sombre image for the brand than Scarlett's first set of images for Mango, released during the summer to launch an earlier autumn line.
While the edgy rock-chic leather remains, the leopard-print of early autumn has been replaced with inky blues, black and pale grey.
It was a far cry from Scarlett's usual vintage-inspired look, which is often compared with the style of Marilyn Monroe.
The fashion label said of its new star: 'She is an extraordinary personality, fun, young. She’s Mango’s ideal urban woman, independent and cosmopolitan.'
Scarlett, who recently married fellow actor Ryan Reynolds, made an appearance in Munich, Germany earlier this week to launch the campaign. Dressed, naturally, in head-to-toe Mango, she wore a sleeveless printed pussy-bow blouse with a beige pencil skirt and co-ordinating platform peep-toes.
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