It was just announced that starting in 2011, Jennifer will appear in makeup and haircare advertising campaigns, the first of which will be for the EverSleek Sulfate-Free Smoothing System, a haircare collection for smoothing unruly, frizzy hair.
President of L’Oreal Paris Karen T. Fondu is ecstatic about the brand’s newest spokeswoman, saying, “As a multi-platinum selling recording artist, Golden Globe nominated actress, film and television producer, entrepreneur and philanthropist, Jennifer’s talent and accomplishments span across many industries. Coupled with her obvious beauty and her role as a working mother, she is a modern role model for women and truly embodies the spirit of the L’Oréal Paris philosophy, ‘Because You’re Worth It.’”
Jennifer joins a large roster of amazing spokeswomen for the brand, including other such A-list power players as Milla Jovovich, Beyoncé Knowles, Rachel Weisz, Evangeline Lilly, Diane Keaton, Andie MacDowell, Julianna Margulies, Eva Longoria Parker, Freida Pinto, Kerry Washington and Gerard Butler.
