Rihanna is to be the face of a UNICEF campaign to raise money for children's charities across the world, it has been confirmed.
The pop superstar has been unveiled as the face of the "Tattoo Heart" initiative, which is being run in conjunction with Guggi.
The company's creative director Frida Giannini is understood to have been impressed by the singer at a UNICEF fundraiser earlier this year.
Rihanna, who fronts her own charity, The Believe Foundation, is expected to appear in a series of global adverts for the campaign.
A selection of limited edition Guggi products will go on-sale as part of the promotion, with 25 per cent of the funds being donated. via
